LIVE on September 22 | 8am PDT

Which GEO Tactics Drive the Highest ROI?

GEO has quickly become one of the biggest priorities in search marketing. Brands are investing in AI-optimized content, structured data, original research, digital PR, and visibility tracking—but many still can’t answer the most important question: Is any of it actually driving the business forward?

In this webinar, Neil Patel and the NP Digital team break down how to move beyond AI mentions and citations to identify the GEO investments that can influence brand demand, qualified traffic, leads, pipeline, and revenue. You’ll learn why the highest-ROI opportunity may not be creating more content, but improving the accessibility, clarity, originality, and authority of the content and expertise you already have.

We’ll explore what makes content worth citing, how proprietary research can create a defensible GEO advantage, and why authority must be built across publishers, communities, reviews, video, and other third-party sources—not only on your website. You’ll also learn which popular GEO tactics may be consuming budget without creating meaningful differentiation.

Whether you lead SEO, content, digital PR, analytics, or broader marketing strategy, you’ll leave with a practical GEO ROI scorecard, a stronger measurement framework, and a focused 30-day plan for deciding what to fix, build, test, and scale next.

Fill out the form below to register now:

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    What You’ll Learn

    IA e receita

    How to connect AI visibility, citations, and brand mentions to qualified demand, pipeline, and revenue

    Crawlability e estrutura

    Why fixing crawlability, content structure, entity clarity, and freshness may deliver faster returns than publishing more content

    Conteúdo citável

    What makes content genuinely citation-worthy—and how firsthand expertise, clear answers, evidence, and original insights improve your chances of being selected

    Pesquisa proprietária

    How proprietary research can strengthen GEO, SEO, digital PR, thought leadership, social media, and lead generation from a single investment

    Autoridade externa

    Why third-party mentions, expert contributions, reviews, communities, and media coverage are essential to building authority beyond your website

    Táticas de GEO ineficazes

    Which GEO tactics are most likely to waste budget—and how to distinguish meaningful investments from activity that only looks productive

    Priorização de iniciativas GEO

    How to score potential GEO initiatives based on business value, visibility opportunity, competitive gaps, effort, and time to impact

    Métricas além do tráfego

    What to measure beyond direct AI traffic, including branded search, qualified visits, assisted conversions, lead quality, pipeline, and revenue influence

    Roadmap de GEO de 30 dias

    How to build a practical 30-day GEO roadmap that helps you measure, fix, build, validate, and scale what works

    YOUR INSTRUCTORS

    Neil Patel

    Neil Patel is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies.

    Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

    Chris Hill

    Director of Content at NP Accel
    Chris Hill is the Associate Director of Content at NP Accel, NP Digital's SMB division. He came from a career as an educator, with a firm foundation as a content writer and a passion for audience analysis and storytelling. Chris now oversees NPA's Content operation, helps oversee NPA's product catalog, and has been instrumental in NPA's navigation of AEO, GEO, and AI Search. Chris loves to work with the NPA team to find thoughtful and innovative strategies to help our clients grow.

    Lindsey Schrant

    Director of SEO at NP Accel
    Lindsey Schrant is the Director of SEO at NP Accel, NP Digital's SMB division. With 13 years of SEO experience, she has helped clients recover from manual penalties and rebuild traffic lost to algorithm updates. Lindsey now leads NPA's SEO team and has been a driving force behind its move into AEO, GEO, and AI Search, helping shape the audits and trainings that bring this work to clients. She loves immersing herself in data and letting it drive smart, forward-thinking strategies that help NPA's clients grow

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