On Demand Webinar
The New Search Funnel: SEO Strategies for AI-Powered Discovery
Search is no longer a linear journey that starts with Google and ends on your website. Today, buyers discover brands through AI assistants, AI-generated search results, online communities, videos, reviews, and dozens of other touchpoints before they ever click a traditional search result. As platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity reshape how people find information, traditional SEO strategies alone are no longer enough to maintain visibility.
The brands that will win in this new era aren't simply ranking higher—they're becoming trusted sources that AI platforms cite and recommend. That requires a broader approach to SEO built around authority, structured content, digital PR, entity optimization, and creating content that answers questions better than anyone else.
In this webinar, Neil Patel and the NP Digital team will break down how the modern search funnel works, how AI decides which brands to surface, and the practical SEO strategies you can implement today to increase your visibility across both traditional search engines and AI-powered discovery platforms. You'll leave with a clear framework for adapting your search strategy and a roadmap for staying ahead as search continues to evolve.
Search is no longer a linear journey that starts with Google and ends on your website. Today, buyers discover brands through AI assistants, AI-generated search results, online communities, videos, reviews, and dozens of other touchpoints before they ever click a traditional search result. As platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity reshape how people find information, traditional SEO strategies alone are no longer enough to maintain visibility.
The brands that will win in this new era aren't simply ranking higher—they're becoming trusted sources that AI platforms cite and recommend. That requires a broader approach to SEO built around authority, structured content, digital PR, entity optimization, and creating content that answers questions better than anyone else.
In this webinar, Neil Patel and the NP Digital team will break down how the modern search funnel works, how AI decides which brands to surface, and the practical SEO strategies you can implement today to increase your visibility across both traditional search engines and AI-powered discovery platforms. You'll leave with a clear framework for adapting your search strategy and a roadmap for staying ahead as search continues to evolve.
Your instructors:
Neil PatelAfter founding CrazyEgg, Kissmetrics, and other multimillion-dollar companies, today Neil works to grow Ubersuggest and his agency NP Digital.
Dylan McneillSEO Director, NP Digital Canada
Jane JavorSEO Manager
What You’ll Learn
Why the traditional search funnel is evolving—and what AI-powered discovery means for marketers
How platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity influence brand visibility and customer decisions
The key signals AI uses to discover, evaluate, and recommend websites and brands
How to evolve your SEO strategy beyond rankings by building authority, trust, and entity recognition
The technical SEO and structured data best practices that improve AI understanding of your content
How to create original, high-value content that AI platforms are more likely to cite and reference
Why digital PR, brand mentions, and off-site authority are becoming essential components of modern SEO
The new metrics and KPIs that matter as clicks decline and AI-driven discovery grows
A practical 60-day action plan to improve your visibility across both traditional search and AI-powered experiences
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