On Demand Webinar
The New Discovery Funnel: How to Win Across AI, Search, Social & YouTube
The traditional marketing funnel is being rewritten. Customers no longer follow a predictable path from Google search to website to conversion. They might discover a brand on TikTok, research it on YouTube, ask ChatGPT for recommendations, validate their options on Reddit, and finally return to Google when they’re ready to act.
In this webinar, Neil Patel and the NP Digital team will break down how AI, Google, social media, and YouTube are changing discovery—and what marketers need to do to stay visible as customer journeys become more fragmented. You’ll learn how to build a connected strategy around the questions, problems, and topics your customers actually care about, without creating a separate strategy for every platform.
You’ll also learn how to turn one strong idea into content that works across multiple discovery surfaces, measure influence beyond the last click, and determine which channels deserve your attention. We’ll finish with a practical 30-day plan for mapping your discovery ecosystem, prioritizing opportunities, creating and distributing content, and connecting visibility to demand and business results.
The traditional marketing funnel is being rewritten. Customers no longer follow a predictable path from Google search to website to conversion. They might discover a brand on TikTok, research it on YouTube, ask ChatGPT for recommendations, validate their options on Reddit, and finally return to Google when they’re ready to act.
In this webinar, Neil Patel and the NP Digital team will break down how AI, Google, social media, and YouTube are changing discovery—and what marketers need to do to stay visible as customer journeys become more fragmented. You’ll learn how to build a connected strategy around the questions, problems, and topics your customers actually care about, without creating a separate strategy for every platform.
You’ll also learn how to turn one strong idea into content that works across multiple discovery surfaces, measure influence beyond the last click, and determine which channels deserve your attention. We’ll finish with a practical 30-day plan for mapping your discovery ecosystem, prioritizing opportunities, creating and distributing content, and connecting visibility to demand and business results.
Your instructors:
Neil PatelNeil Patel is the co-founder of NP Digital.
Jane JavorSEO Manager
Kayla BautistaSr Social Media Manager
What You’ll Learn
How the traditional search-to-website funnel is evolving into a fragmented discovery journey
Where AI, Google, social media, and YouTube fit into the modern customer journey
How to increase the chances your brand appears in AI-generated answers and recommendations
Why SEO is expanding beyond rankings and clicks to visibility, influence, and citations
How social platforms are becoming search and recommendation engines
Why YouTube can bridge the gap between initial discovery and purchase decisions
How to build a topic-first content strategy instead of separate strategies for every channel
How to turn one strong source asset into content across search, AI, social, YouTube, email, and PR
Which metrics can help connect cross-channel discovery to brand demand, leads, pipeline, and revenue
How to build a practical 30-day plan for improving your brand's discovery strategy
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