Marketing Evolution Virtual Summit '23

After founding CrazyEgg, Kissmetrics, and other multimillion-dollar companies, today Neil works to grow Ubersuggest and his agency NP Digital. As a marketer, he’s also helped companies like Amazon, NBC, GM, HP, and Viacom grow their revenue.

The Wall Street Journal calls Neil a top influencer on the web. Forbes says he’s one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.

Jose Abreu is an accomplished professional in the music business, holding the position of Vice President of Digital Marketing and Streaming for Sony Music Entertainment’s US Hispanic, Latin American, and Iberian region. Mr. Abreu's expertise revolves in the world of digital media, content distribution and audience development.

He has cultivated strategic partnerships and collaborations with some of the largest digital services providers in the world, including Spotify, YouTube, Meta (formerly Facebook), and TikTok. Jose's expertise in content distribution has helped expand Sony Music's reach across the top digital platforms.

Utilizing data analytics and market insights, he work with teams across the region to maximize content visibility and engagement, leading to substantial growth in online streams and revenue for top artists. Mr. Abreu holds an M.B.A. from New York University, and a B.S. in Electrical Engineering from New Jersey Institute of Technology.

Originally from São Paulo, Brazil, Andreia Morelli leads the marketing department for American Express Mexico, as well as the product strategy for the Consumer Charge Cards as well as Commercial Cards aimed at large, medium, and small businesses, in addition to The Centurion Lounges in the country's airports.

With more than 20 years of experience at Amex —and with a solid international career in countries such as the United States and Canada— she has positioned herself as a passionate marketer and a leader in building long-term relationships with business

partners and cardmembers. Her customer-centric skills, as well as her strategic vision in the development and management of products and experiences, have allowed her to strengthen the positioning of American Express as one of the most loved and respected brands in the country. American Express is characterized by keeping its customers at the center of the business, providing them with access to products, services, and experiences that enrich their lives and contribute to their business and personal success, with the support, trust, and security provided by a brand with more than 170 years of history.

Some of Andreia's most valuable career achievements and work at Amex have been the launch of the iconic The Centurion Card® for different international markets, as well as the launch of small business services division.

Andreia has a degree in advertising and publicity from the Fundação Armando Alvares Penteado in Brazil, as well as several diplomas and masters in advertising, marketing, fashion, and finance, certified by institutions such as the University of Berkeley, California. She is a travel and gastronomy enthusiast, and keen on transforming any moment into epic ones.

Digital Marketing Leader with over two decades of extensive experience in driving success in all aspects of Digital Communication and Marketing. Digital Consumer Centric passionate.

Throughout my career, I have navigated the global landscape, spearheading marketing, and commercial development projects for both multinational corporations and local businesses across diverse industries, including FMCG, Telecom, and Media Agencies.

I take pride in my proven track record of excellence, showcased through successful team management, defining innovative product strategies, delivering on account management, providing operational support, effectively communicating with stakeholders, handling crises, and navigating M&A scenarios.

My leadership style revolves around fostering collaboration, excellent communication, cultural understanding, integrity, and building strong relationships, particularly in matrix and entrepreneurial organizations.

As a committed industry professional, I actively contribute to the Association of Advertisers (AEA) and Interactive Advertising Bureau (IAB). Additionally, I am privileged to share my knowledge as a professor, educating and mentoring future talents in different Masters and Digital degree programs in Spain.

Jitendra (or JJ as most know him) leads Marriott Bonvoy’s program as well as enterprise and financial partnerships across Europe, the Middle East & Africa, spanning over a thousand hotels across 27 brands in 77 countries.

With 18+ years at Marriott, spanning multiple functions and locations, JJ has early roots in hospitality operations, digital and strategic marketing and holds a BBA in Tourism & Hospitality from HTW Switzerland and an Executive MBA from London Business School. JJ is also an avid blogger, tech enthusiast and self-described practical tinkerer.

Neville Medhora never got a job after college but rather did a string of online business instead. Since then the barrier to entry for starting an online business has lowered significantly, and with that barrier going down each year, the dollar amount a single person can make goes up! We'll show how it's possible for a single person without coding knowledge can earn $1m/year.

For more than 20 years, Enrique has worked with brands of international companies such as Colgate Palmolive, The Coca-Cola Company, Mondelez International, Danone and now BBVA, where he has contributed his vision to their success.

In addition to collaborating with various companies in Mexico, he has also done so in the United States. In conjunction with the path already laid out for BBVA, Enrique helped the Brand achieve top recognition in Mexico.

Vincenzo Riili has extensive international experience in tech, media and FMCG. Currently CMO of Google Italy. Prior to Google, he worked at Unilever for fourteen years in senior positions in various businesses in EMEA, USA, Africa and Latam. In his most recent role, Vincenzo was CMO for EMEA of the beverage joint venture formed by PepsiCo Unilever.

Basil Hatto has over 18 years of experience in the fields of performance media, data and analytics, and technology. Currently, he serves as the Head of Product for Neil Patel Digital Canada, where he leads a team responsible for developing innovative products.

Prior to this role, Basil held senior leadership positions at Postmedia and iProspect. At Postmedia, he led the Data Science and Audience Development teams, delivering results-driven solutions to grow subscribers in the highly competitive media industry. As Senior Vice President of Product and Strategy at iProspect, the world's leading digital performance marketing agency, Basil was responsible for driving performance media (search, social, display, and video), experience (SEO, CRO, DCO), and technology (advanced analytics, tag management) strategies.

Collin Cornwell, the VP of Growth Marketing, is a respected leader with over 20 years of experience in design and marketing. Starting as a graphic designer in 1996, he soon transitioned into web development and started his own business in 1998. His company's acquisition by a Southwestern Colorado newspaper marked his pivotal role in transitioning traditional media to an online resource.

Collin's journey led him to Arizona, where he became the Senior Vice President of Search at iCrossing, providing a decade of leadership to their award-winning SEO team. His work in developing industry-respected best practices showcases his expertise.

Later, he oversaw the Products & Services group at iProspect, ensuring successful delivery and client satisfaction. At Investis Digital, he connected various product offerings, reflecting his multifaceted skills.

Now, Collin's growth marketing role at NP Digital allows him to lead sales & marketing efforts. His impressive portfolio includes working with renowned brands like Williams-Sonoma, Marriott, Coca-Cola, Intel, and Samsung.

An admitted workaholic with a passion for Search, web design, data, and reporting, Collin's commitment to client success is unwavering. Outside work, his interests include fishing, dirt biking, wakeboarding, snowboarding, and spending quality time with his family. His rich career and dedication to excellence make him a valuable asset in the field of growth marketing.

Saulo Medeiros, the co-founder of NP Digital Brazil and Global VP of Marketing at NP Digital, is a serial entrepreneur, investor, consultant, and speaker with an impressive track record in the digital marketing realm. With over 20 years of experience, he is a specialist in performance marketing in fast-paced environments, focusing on demand generation, brand recognition, and growth.

Leading the marketing and acquisition efforts, Saulo employs precise data-driven business strategies to make strategic decisions while creatively generating business results. He has worked in various leadership positions such as CMO, COO, and CEO, mastering team building and people's skill development to achieve business goals.

Saulo's influence extends to being invited as the president and advisor of market acculturation associations in Brazil and Latin America, such as IAB and the Brazilian Association of Digital Agencies. As a serial entrepreneur with multidisciplinary problem-solving skills, he founded his first company at 17, a digital marketing and automation consulting firm that grew to eight figures in less than two years.

Mentor to sites with over 1,000,000 visits per month, strategist for millionaire info product launches, and recently mentioned by Entrepreneur and CNBC for his work with various companies, Saulo's profound belief that ""people can change their lives through the internet"" resonates throughout his career. His unique blend of entrepreneurial spirit, analytical acumen, and innovative strategies make him an influential figure in the industry, driving businesses to new pinnacles of success.