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speakers taking the virtual stage at our '23 virtual summit
Gain valuable insights directly from big-brand leaders

Neil Patel
Co-founder of NP Digital, bestselling author, top-rated marketer and entrepreneur under 35, recognized by Forbes, President Obama, and the United Nations.


Vincenzo Riili
CMO | Senior Marketing Director Google Italy. Skilled in business strategy, brand management, digital transformation, and go-to-market.


Andreia Morelli
CMO - Vice President, Consumer & Commercial Products & Marketing. Extensive experience in the financial industry and many international locations.


Jose Abreu
Vice President, Digital Marketing & Streaming, Latin Iberia Region. Digital business leader with experience in business developement., digital marketing, and strategy.


Nuria Giménez
Digital Marketing Leader with over two decades of extensive experience in driving success in all aspects of Digital Communication and Marketing.


Jitendra Jain
Vice President Loyalty & Partnerships, Hotelier, Tech Enthusiast, Practical Tinkerer. Hotel operations to various facets of strategic marketing, loyalty, partnerships.


Enrique Cornish
A forward-thinking positive leader, quick to identify and capitalize on market opportunities while sustaining focus on innovation and long-term success.


Mahin Sherashia
Head of Growth at ESPN. Embracing marketing challenges to grow brands via Digital, Product, Analytics, and Retention strategies.


Fabio d'Angelantonio
Former CEO of Loro Piana. Renowned luxury market expert with a profound admiration for centenary brands and their enduring legacies.

Brian Dean
Brian Dean has been called an "SEO genius" by Entrepreneur.com and a "brilliant entrepreneur" by Inc Magazine. He's the founder of the online education company Backlinko (acquired by Semrush) and the co-founder of Exploding Topics.


Claudia Mayta
Senior Specialist, Digital Marketing Mitsubishi Motors Canada.


Dylan Sellers
Dylan Sellers leads the Customer Success organization at ObservePoint. He and his team assist the largest companies in the world, and their partners, in implementing an effective and scalable web governance strategy.

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speaker | Company | Presentation Title |
---|---|---|
Neil Patel | NP Digital | The Future-Ready CMO: Leveraging AI for Strategic Brand Management |
Jose Abreu | Sony Music | From Content Consumers to Creators: The Democratization Effect on Audience Development in Music |
Andreia Morelli | American Express | Authentic-Driven Marketing: A Key to Sustaining Long-Term Consumer Relationships |
Nuria Giménez | Coca-Cola | Precision to increase our Business Performance Looking for our Consumers in AI data driven world |
Dave Smith & Cameron Cowan | Observe Point | What Every Website Owner Needs to Know About Cookies |
Eddie Yoon | NP Digital | Paid Media Fast Forward: The Future of Paid Strategies in the AI Revolution |
Luísa Bernardes | NP Digital Brazil | From Small to Mighty: Real-Life Customer Journey Insights and Tactics |
Neville Medhora | Kopy Group | The One-Person, Million-Dollar business of the Future |
David Hutchinson | NP Digital | Mastering Amazon’s Ecosystem: From On-Platform Discovery to Off-Platform Engagements |
Chad Gilbert | NP Digital | Content Meets AI: How to Stay Ahead and Drive Conversions in 2023 and Beyond. |
Jitendra Jain | Marriott International | What I Learned From My 30-Day Generative AI Journey |
Vincenzo Riili | Marketing and Technology: A Shared Journey |
speaker | Company | Presentation Title |
---|---|---|
Neil Patel | NP Digital | The Future-Ready CMO: Leveraging AI for Strategic Brand Management |
Claudia Mayta Mariya Qureshi Dylan Sellers |
Mitsubishi | Establishing Greater Data Governance |
Julie Woon | Catherine Michel | NP Digital | Mastering Email Marketing for Optimal ROI: Top Trends Revealed |
Enrique Cornish | BBVA | The Present and Future of Banking: Challenges, Trust, and AI-Driven Marketing Strategies |
Matt Santos | NP Accel | Supercharge your next Keyword Research with AI |
Daniel Moss Michelle Garrison |
We & Goliath | Events: Your New Best Marketing Channel |
Ashley Kirchner | Print Crazee | Sailing Towards Success: Navigating Growth with Integrated Marketing Strategies |
Chris Long | NP Digital | How brands nudge you to Take Action NOW! |
Carlos Magno | Ubersuggest | Traffic Transformation: Five Ubersuggest Tactics from the Future |
Chris Coomer | NP Accel | Transforming Data Insights into Action: Responding Like a Business Strategist |
Fabio D'Angelantonio | Loro Piana | Interview: Luxury Marketing in the AI Age: Insights from Loro Piana’s Legacy |
Mahin Sherashia | ESPN | GA4 Era - Insights, Analytics and Action |
speaker | Company | Presentation Title |
---|---|---|
Neil Patel | NP Digital | Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu |
Basil Hatto | Ronnie Malewski | NP Digital Canada | The Science of Storytelling: Creating Compelling Presentations, Visualizing Data, and Engaging Audiences |
William Kammer | NP Digital | Driving Organic Growth: Mastering SEO Strategy at an Executive Level |
Ash Dharan | NP Digital Canada | Using AI to Realize the Promise of Marketing Attribution |
Senthil Kumar Hariram | NP Digital India | Practical AI application strategies for B2B Enterprise |
Collin Cornwell | NP Digital | NP Digital’s omni-channel marketing approach: How we’ve structured our agency to deliver results and how we approach an increasingly complex user-journey. |
Luke O'Leary | NP Digital UK | How to Maximize the Revenue from Your Content |
Marcella Merigo | NP Digital Brazil | Business Success Secrets: Lessons from CNN Brasil's Remarkable 1 Billion Pageviews |
Caio Beleza | NP Digital | Scaling Businesses Internationally with Digital Marketing |
Kim Scoppetta | NP Digital | The Customer Journey: How to Create Relevant Content for Every Stage |
Saulo Medeiros | NP Digital | Mind-Reading for Marketers: Harnessing Answer The Public to Decode Customer Thoughts |
Brian Dean | Exploding Topics | Advanced SEO Strategies For 2023 & 2024: how to gain and protect your site’s rankings against AI |
Mackenzie Moore | NP Digital | The Use of ChatGPT for Influencer Marketing |
Nikki Lam | NP Digital | Preparing for Google’s New Search Generative Experience (SGE): 9 Tips to Boost Your Organic Visibility |
Scott Zimmerman | NP Digital | Architecting the Future: Coding the next generation of strategy |
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Explore our comprehensive lineup of 30+ speakers for this year. Meet our speakers
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50+ Bonus Sessions
- Indistractable: How to Cut Through the Noise, Drive Productivity, & Push Your Product Growth Needle Farther & Faster Than Ever Before – Nir Eyal
- Why Intent Data is Your New Demand Gen Secret Weapon – Guillaume Cabane
- AI for Marketing: The Ultimate Success To-Do List – Jim Sterne
- The Secret Scaling Your Growth: Why the Right Team & Vision Is the Difference Between Going IPO & Going Under – Rebecca Kline
- Everybody Is Your Customer: Why Ditching Your Acquisition Funnel Can Supercharge Your Growth – Julie Zhou
- B2B Advertising Secrets: Practical Tips for Leveraging AI Right Now – Lance Loveday
- Everything You Know About B2B SEO Is Wrong – Eli Schwartz
- How Retention Drives Growth – Dan Olsen
- Post-Click Automation: Why Your Growth Strategy Needs to Start Here – Tyson Quick
- Your Audiences Are Not Your Customers: Lessons Learned in Closing Your Ideal Customers & Retaining Them – Valentin Radu
- Demystifying Product-Led Growth for Enterprise SaaS – Travis Kaufman
- The 4 Must-have Product-led Growth Strategies Every Org – from Startups to Enterprises – Should Be Using – Laura Borghesi
- Push Your Growth Needle Into the Red: How to 8x your MarTech – Scott Brinker
- Your Step-by-Step Guide: Proven Best Practices for Getting Product Launches & CX Right – Michelle Killebrew
- Dreams to Decisions on Pinterest: Create Ads That Inspire, Not Interrupt – Katie Dombrowski
- Autodesk’s Unfair Strategic Advantage: How AI Quadrupled Their Conversions & Doubled Their Content Engagement – Siara Nazir
- Why Creating a Human-to-Human Experience is the Key to Converting Prospects & Retaining Customers – Tracy Eiler
- Solving the Activation Riddle: How New Relic Drives Greater Customer Intimacy – & More Activations – by Cleverly Using Customer Health & Engagement Data – Jim Stoneham
- The American Dream Revisited: How Marketers & Entrepreneurs Can Discover Self-Worth, Identity, & Happiness by Redefining Success – Carlos Hidalgo
- Don’t Be Afraid: How to Overcome the 3 Stages of Fear Every Leader Goes Through – Todd Wilms
- The Future of Product: Everything You Need to Know About the 3 Product Trends That Are Changing Everything – Justin Bauer
- How to Use Marketing Automation to Reduce Your Subscription Churn Rate – Haseeb Tariq
- Human-Powered Growth: Principles and Process for Building Teams that Take You Further, Faster – Melissa Matlins
- The Growth Strategies CEOs Don’t Want You to Know: Learn How 1,000 Companies Hit $10B in Revenues (So You Can Too!) – Nathan Latka
- ABM Nirvana: Reaching the Buying Committee at your Target Accounts – Peter Isaacson
- The Lasting-Mover Advantage: The Foolproof Formula for Finding Product-Market Fit – Sean Sheppard
- Don’t Let Your Influencer Bubble Burst: Long-Term, Sustainable Influencer Strategies You Can Rely On – Oliver Yonchev
- Is MarTech = Marketing vs.Technology? – Aditya Dhruva
- Accelerating Your Sales Cycle: 8 Marketing Tactics That Scale Sales Today – Ben Kaplan
- Accelerating Conversion & Adoption Through Retargeting – Lauren Vacarello
- How to Find & Prioritize the Best Growth Ideas – Josephine Foucher
- The Fuel Powering Enduring, Billion Dollar Businesses – Sarah Tavel
- 3 Keys to Scaling Growth – Sameer Dholakia
- High Tempo Testing – Morgan Brown
- The Secret to Atlassian’s 10 Year Growth Streak – Archana Agrawal
- Monetization & Retention Techniques to Scale Growth – Naomi Pilosof Ionita, Lloyed Lobo, Tim Matthews and Elena Verna
- Retention is King – Jamie Quint
- Dorm Room to Trading Floor: The One Metric That Can Take You to the Top – Sara Bright
- How Hired, AirBnB, & Expedia Build Successful Growth Teams – Juney Ham
- Why Most Growth Hackers Just Can’t Hack It – Andrew Chen and Bubba Murarka
- 5 Lessons Learned Growing 3 Products – Hiten Shah
- Leveraging User Psychology for Growth: The All-in-One Framework for Keeping Your Customers Engaged & Retained Long-Term – Darius Contractor
- Zero to Billion at Breakneck Speed – Ryan Holmes
- How PlentyOfFish Bootstrapped to $100 Million Annual Revenue – Heather R Morgan
- Growth Hacking is dead, long live growth – Aatif Awan
- SEO is Dead? – Casey Winters
- Product is Growth, Growth is Product – Alex Mehr
- The Fastest Way to Drive Startup Growth – Phil Fernandez
- How the Hell Do You Get More Leads – Meagen Eisenberg
- How to Turn Data into Insights & Customers – Peep Laja
- From Signed up to Satisfied – Des Traynor
- 5 Tips on Acquiring Loyal Customers – Aliisa Rosenthal
Filter THE '23 speakers by their area of expertise
Meet The Speakers
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- Marketing
- Earned Media
- Paid Media
- Marketplace
- Customer Journey
- SEO
- Live Events
- Multi-services
- Social Media
- Content
- Customer Research
- Data & Analytics
- CRO
- Global Expansion

Neil Patel
Co-founder NP Digital + Info
After founding CrazyEgg, Kissmetrics, and other multimillion-dollar companies, today Neil works to grow Ubersuggest and his agency NP Digital. As a marketer, he’s also helped companies like Amazon, NBC, GM, HP, and Viacom grow their revenue.
The Wall Street Journal calls Neil a top influencer on the web. Forbes says he’s one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.

Jose Abreu
Vice President, Digital Strategies, Latin Iberia Region Sony Music + Info
Jose Abreu is an accomplished professional in the music business, holding the position of Vice President of Digital Marketing and Streaming for Sony Music Entertainment’s US Hispanic, Latin American, and Iberian region. Mr. Abreu's expertise revolves in the world of digital media, content distribution and audience development.
He has cultivated strategic partnerships and collaborations with some of the largest digital services providers in the world, including Spotify, YouTube, Meta (formerly Facebook), and TikTok. Jose's expertise in content distribution has helped expand Sony Music's reach across the top digital platforms.
Utilizing data analytics and market insights, he work with teams across the region to maximize content visibility and engagement, leading to substantial growth in online streams and revenue for top artists. Mr. Abreu holds an M.B.A. from New York University, and a B.S. in Electrical Engineering from New Jersey Institute of Technology.

Andreia Morelli
Vice President, Charge Products & Marketing American Express Mexico + Info
Originally from São Paulo, Brazil, Andreia Morelli leads the marketing department for American Express Mexico, as well as the product strategy for the Consumer Charge Cards as well as Commercial Cards aimed at large, medium, and small businesses, in addition to The Centurion Lounges in the country's airports.
With more than 20 years of experience at Amex —and with a solid international career in countries such as the United States and Canada— she has positioned herself as a passionate marketer and a leader in building long-term relationships with business
partners and cardmembers. Her customer-centric skills, as well as her strategic vision in the development and management of products and experiences, have allowed her to strengthen the positioning of American Express as one of the most loved and respected brands in the country. American Express is characterized by keeping its customers at the center of the business, providing them with access to products, services, and experiences that enrich their lives and contribute to their business and personal success, with the support, trust, and security provided by a brand with more than 170 years of history.
Some of Andreia's most valuable career achievements and work at Amex have been the launch of the iconic The Centurion Card® for different international markets, as well as the launch of small business services division.
Andreia has a degree in advertising and publicity from the Fundação Armando Alvares Penteado in Brazil, as well as several diplomas and masters in advertising, marketing, fashion, and finance, certified by institutions such as the University of Berkeley, California. She is a travel and gastronomy enthusiast, and keen on transforming any moment into epic ones.

Nuria Giménez
Digital/Data/CRM/GDPR Europe Lead Coca-Cola + Info
Digital Marketing Leader with over two decades of extensive experience in driving success in all aspects of Digital Communication and Marketing. Digital Consumer Centric passionate.
Throughout my career, I have navigated the global landscape, spearheading marketing, and commercial development projects for both multinational corporations and local businesses across diverse industries, including FMCG, Telecom, and Media Agencies.
I take pride in my proven track record of excellence, showcased through successful team management, defining innovative product strategies, delivering on account management, providing operational support, effectively communicating with stakeholders, handling crises, and navigating M&A scenarios.
My leadership style revolves around fostering collaboration, excellent communication, cultural understanding, integrity, and building strong relationships, particularly in matrix and entrepreneurial organizations.
As a committed industry professional, I actively contribute to the Association of Advertisers (AEA) and Interactive Advertising Bureau (IAB). Additionally, I am privileged to share my knowledge as a professor, educating and mentoring future talents in different Masters and Digital degree programs in Spain.

Eddie Yoon
Sr. Director, Paid Media NP Digital + Info
Eddie is the Sr. Director, Paid Media at NP Digital. He oversees the Paid Social and Performance Creative teams.
His leadership has led to the development of targeted advertising campaigns and compelling content that aligns with the brand's goals. With a deep understanding of the digital advertising space and insights into consumer behavior, Eddie consistently delivers ROI-positive campaigns.
His commitment to excellence and continuous improvement fosters a collaborative environment, encouraging creativity and cohesion within his teams. Eddie's expertise in balancing creativity with performance, along with his role in mentoring talent, makes him an influential figure in the field of Paid Media.

Jitendra Jain
Vice President Loyalty & Partnerships EMEA Marriot International + Info
Jitendra (or JJ as most know him) leads Marriott Bonvoy’s program as well as enterprise and financial partnerships across Europe, the Middle East & Africa, spanning over a thousand hotels across 27 brands in 77 countries.
With 18+ years at Marriott, spanning multiple functions and locations, JJ has early roots in hospitality operations, digital and strategic marketing and holds a BBA in Tourism & Hospitality from HTW Switzerland and an Executive MBA from London Business School. JJ is also an avid blogger, tech enthusiast and self-described practical tinkerer.

Neville Medhora
Copywriter Kopy Group + Info
Neville Medhora never got a job after college but rather did a string of online business instead. Since then the barrier to entry for starting an online business has lowered significantly, and with that barrier going down each year, the dollar amount a single person can make goes up! We'll show how it's possible for a single person without coding knowledge can earn $1m/year.

David Hutchinson
VP Marketplaces NP Digital + Info
David is the Head of Marketplace Services at NP Digital and brings 23 years of experience in digital marketing activation to the table. He and his team specialize in helping clients transform their digital strategies from ones that focus solely on e-commerce sales to ones that recognize the power of engaging with shoppers on their terms.
With a wealth of vertical expertise in the automotive, CPG, fashion, and electronics industries, David is well-versed in working with the top retailers and marketplaces in the US, UK, and beyond.

Luísa Bernardes
Chief Product Officer NP Digital Brazil + Info
Luísa Bernardes, the Chief Product Officer at NP Digital Brazil, brings more than 21 years of experience in Integrated Communication, encompassing digital, performance, and offline strategies. Her expertise extends to Digital Marketing, Digital Strategy, Media, Data Analytics & Insights, and SEO.
Passionate about people, Luísa thrives on driving high performance in her teams. Her management strategy is guided by principles such as process management, strong team diversity, multidisciplinary work, and the use of agile methods and design thinking. She values trust, support, care, and respect, fostering a strong connection with her teams.
Luísa's commitment to diversity in the workplace and her ability to plan and execute projects have enabled her to lead restructuring teams and structure new deliveries. Her experiences include leading war rooms, real-time content processes, and restructuring Media Service Line for Dentsu Brazil.
Her additional education includes courses at MIT U.lab Theory U, Intrapreneurship League, Hyper Island, Dan Ventures Academy, Upping Your Elvis, and Scotwork Negotiation Skills. Luísa's multifaceted skills, empathetic leadership, and commitment to excellence make her an inspiring figure in the digital marketing landscape. Her approach embodies a blend of innovation, human-centric values, and strategic insight, positioning her as a driving force in the industry.

Julie Woon
Director of Content Strategy at NP Digital NP Digital + Info
Julie Woon is Director of Content Strategy at NP Digital. She has worked in digital marketing and multimedia for the last decade, bringing her journalistic background into her work with clients’ marketing and content strategy. Julie has executed campaigns across digital marketing channels including SEO, PPC/SEM, email marketing, UX analysis, persona development, and customer journey mapping, and leverages that experience in developing holistic strategies for B2B and B2C firms.

Enrique Cornish
Head of Marketing, DS, BE, UX & FH (CMO) BBVA + Info
For more than 20 years, Enrique has worked with brands of international companies such as Colgate Palmolive, The Coca-Cola Company, Mondelez International, Danone and now BBVA, where he has contributed his vision to their success.
In addition to collaborating with various companies in Mexico, he has also done so in the United States. In conjunction with the path already laid out for BBVA, Enrique helped the Brand achieve top recognition in Mexico.

Matt Santos
Senior Vice President of Product & Strategy NP Accel + Info
Matthew Santos is the Senior Vice President of Product and Strategy for Neil Patel Accel, the SMB branch of NP Digital. With over 10 years of experience in omnichannel marketing, Matthew leads all organic initiatives for NPA: SEO, email marketing, and CRO.
With an extensive background in the digital marketing space, I have honed my ability to create strategies to increase search traffic. I'm well-versed in keyword research, targeting, measurement, and improvement techniques. Not only am I experienced with funnel optimization for visitors from search, conversion rate optimization, but I'm also proficient at diagnosing a drop or stagnation in search traffic, Penguin and Panda recoveries, and manual action recovery.
My skill set includes in-depth reporting on organic search traffic, keyword rankings, social media production, reputation management, and conversions. I’ll dive into a site to find opportunities to improve search traffic, earn and build links, boost social signals, and amplify social media implementation and management.

Daniel Moss
Senior Event Strategist We & Goliath + Info
Daniel Moss
As Chief Event Strategist of We & Goliath, Daniel Moss designs beautiful, engaging events that wow attendees and deliver results. With 20 years of digital marketing and production expertise, he implements innovative strategies which have yielded 7X online attendance, 3X profit, 5X email signups, and hundreds of #1 rankings.
His conversion rate optimization successes include single A/B tests that led to a $43,000+ increase in monthly revenue. A cutting-edge thought leader, Moss helps shape the future of digital experiences. In 2022, Daniel’s agency, We & Goliath, won five prestigious Eventex awards. Also an experienced workshop facilitator, lifelong meditator, and musician, Moss is described as unusually calm and clear-headed, able to solve challenges gracefully. This blend of creativity and tranquility allows Daniel to help clients craft uplifting experiences where attendees feel connected and engaged.
With his background in web design and UX, Daniel is a key consultant to many top virtual event platforms on their features and usability. Prior to co-founding We & Goliath, he was Marketing Director for a global nonprofit, leading their global website redesign, which more than doubled email signups. He also led hundreds of event and marketing campaigns helping clients bring their unique value to the world. Though skilled at complex event production, Daniel infuses events with authenticity. This alchemy is Daniel's gift—envisioning the extraordinary and making it real.

Michelle Garrison
Senior Event Strategist We & Goliath + Info
Co-founder and Creative Director of the award-winning event agency, We & Goliath, Michelle Garrison pioneered innovative strategies skyrocketing attendance up to 7X and profits by 3X, serving clients like ClickUp, GitLab, The United Nations, and AFL-CIO.
Garrison’s campaigns earned features in The Washington Post, and HGTV. With her creative flair, We & Goliath snagged 5 prestigious Eventex Awards, emerging as a top 100 global agency. Garrison epitomizes the entrepreneurial spirit. She has consistently spotted opportunities and innovated ahead of the curve. Her accomplishments as both founder and creative lead demonstrate the power of vision, drive, and a willingness to disrupt the status quo.
With two decades of design, marketing, and community development experience, Garrison brings a forward-thinking approach to virtual and hybrid events. Her tailored strategies integrate profitability with purpose, guiding brands toward conscious operations while scaling transformative growth. Her event strategies deepen community, generate quality leads, and make engaging content creation effortless. For organizations seeking an unparalleled expert who combines energetic entrepreneurial drive with holistic values, Michelle Garrison stands out as a leader with vision, heart, and a proven gift for growth.

Ashley Kirchner
CEO Ecom Vessel + Info
Ashley Kirchner, based in Austin, Texas, is the dynamic CEO and Co-Founder of Printing & Ecom Companies.
With over 8 years of leadership, she has expanded the operation into an impressive family of printing companies and online brands under the umbrella of Crazee Town USA. With a 40,000 sq ft printing facility in Southern Illinois, Ashley's vision and commitment have led to the expansion of sales across the United States.
Her multifaceted skills encompass Management, Owner-managed businesses, Web Project Management, Graphic Design, and Marketing Strategy. As Mayor of Crazee Town USA and Captain of Ecom Vessel, Ashely’s key online ventures include:

Carlos Magno
Managing Director Ubersuggest + Info
Carlos Magno, a former Social Scientist turned intrapreneur, has learned and developed his abilities by growing and multiplying the results of the companies he has worked with over the last 12 years.
Recently appointed as the managing director of the technology arm of NP Digital, one of the fastest-growing marketing companies in the world, Carlos has been instrumental in helping Neil Patel amplify the reach of hundreds of thousands of content creators through Ubersuggest. Ubersuggest, a well-known brand in the SEO space, was developed by Carlos and his team into a full-blown content marketing suite.
In the attention economy, Carlos recognizes that many entrepreneurs, businesses, and creators struggle to get the attention they aspire for. He understands that creating content can be hard and time-consuming, often taking months to produce results.
With a strong focus on making content creation and dissemination easy, NP Digital's technology division, led by Carlos, strives to enable data-informed decisions and automation. Their mission is to accelerate content creation from ideation to distribution, empowering content creators with innovative tools and solutions.

Chris Coomer
VP of Data, Analytics and Insights NP Accel + Info
Chris Coomer is a respected strategist and advisor renowned for his expertise in data analytics and business intelligence. With a servant/inclusive-leadership model, he fosters collaboration, aligns high-performance teams, and optimizes business functions for impactful ROIs.
Starting as a human intelligence collector in the US Army, Chris's career advanced to leading a biometrics analysis and data intelligence team at Six3 Systems. Currently, he serves as the VP of Data, Analytics and Insights at NP Accel.

Ronnie Malewski
Managing Director NP Digital Canada + Info
Ronnie Malewski is the Managing Director of Neil Patel Digital leading their expansion into Canada. He has more than 18 years of experience in digital marketing having spent his career at WPP and Dentsu. In that time, he’s helped both SMB and enterprise brands grow their businesses. He’s worked with major brands like Adidas, General Motors, Loblaws, and Microsoft. He is involved in the local marketing community as a speaker, a mentor and chairman for community work. He is a proud father and husband and an investor in various start-ups.

William Kammer
VP of SEO NP Accel + Info
William Kammer is the Vice President SEO for NP Digital's SMB division. He has about 20 years of experience in SEO and has worked with clients ranging from small local companies to large enterprise companies like AT&T, Verizon, and DISH. He currently focuses on scaled product innovation for SMB client success while managing SEO, content, outreach and development teams.

Vincenzo Riili
CMO | Senior Marketing Director Google Italy Google + Info
Vincenzo Riili has extensive international experience in tech, media and FMCG. Currently CMO of Google Italy. Prior to Google, he worked at Unilever for fourteen years in senior positions in various businesses in EMEA, USA, Africa and Latam. In his most recent role, Vincenzo was CMO for EMEA of the beverage joint venture formed by PepsiCo Unilever.

Basil Hatto
SVP, Product & Growth NP Digital Canada + Info
Basil Hatto has over 18 years of experience in the fields of performance media, data and analytics, and technology. Currently, he serves as the Head of Product for Neil Patel Digital Canada, where he leads a team responsible for developing innovative products.
Prior to this role, Basil held senior leadership positions at Postmedia and iProspect. At Postmedia, he led the Data Science and Audience Development teams, delivering results-driven solutions to grow subscribers in the highly competitive media industry. As Senior Vice President of Product and Strategy at iProspect, the world's leading digital performance marketing agency, Basil was responsible for driving performance media (search, social, display, and video), experience (SEO, CRO, DCO), and technology (advanced analytics, tag management) strategies.

Collin Cornwell
VP, Growth Marketing NP Digital + Info
Collin Cornwell, the VP of Growth Marketing, is a respected leader with over 20 years of experience in design and marketing. Starting as a graphic designer in 1996, he soon transitioned into web development and started his own business in 1998. His company's acquisition by a Southwestern Colorado newspaper marked his pivotal role in transitioning traditional media to an online resource.
Collin's journey led him to Arizona, where he became the Senior Vice President of Search at iCrossing, providing a decade of leadership to their award-winning SEO team. His work in developing industry-respected best practices showcases his expertise.
Later, he oversaw the Products & Services group at iProspect, ensuring successful delivery and client satisfaction. At Investis Digital, he connected various product offerings, reflecting his multifaceted skills.
Now, Collin's growth marketing role at NP Digital allows him to lead sales & marketing efforts. His impressive portfolio includes working with renowned brands like Williams-Sonoma, Marriott, Coca-Cola, Intel, and Samsung.
An admitted workaholic with a passion for Search, web design, data, and reporting, Collin's commitment to client success is unwavering. Outside work, his interests include fishing, dirt biking, wakeboarding, snowboarding, and spending quality time with his family. His rich career and dedication to excellence make him a valuable asset in the field of growth marketing.

Luke O'Leary
VP of Earned Media NP Digital UK + Info
Luke O'Leary is a seasoned marketing strategist with an impressive track record in the digital marketing industry. Currently serving as the Vice President of Media Strategy & Operations at NP Digital, Luke has been driving the company's success for the past 4 years.
In his role, Luke leads a hybrid team based in London, England, focusing on earned media, which includes SEO, content, UX, CRO, and digital PR. Before this, Luke held the position of Director - Earned Media (SEO, Content, UX, CRO, & Digital PR) for the UK market, where he played a pivotal role in elevating the company's presence and impact.
Luke's journey with NP Digital began as the Manager of Earned Media (SEO-focused) in San Diego, California. During his tenure, he showcased his expertise in analyzing and growing organic traffic for the company's flagship site, amassing an impressive 195 million visits annually. Luke's contributions proved instrumental in recovering site traffic loss caused by Google's Broad Core Algorithm Update, commonly referred to as the Medic Update.

Marcella Merigo
Director of SEO NP Digital Brazil + Info
Marcella Merigo is a seasoned professional with over 12 years of experience as an SEO consultant, digital marketing leader, and journalist. Her passion lies in assisting both national and international businesses in enhancing organic traffic and driving revenue through effective digital marketing strategies.
With a diverse skill set, Marcella specializes in digital marketing, SEO, and content marketing. Her exceptional knowledge and innovative approach have led to remarkable growth for numerous clients, establishing her as a sought-after expert in the field.
Beyond her marketing expertise, Marcella possesses valuable skills in communication, business growth, leadership, product strategy, and project management. As a result, she is not only an exceptional marketer but also an effective and inspiring leader.
Marcella's entrepreneurial mindset and enthusiasm for remote work make her adaptable to dynamic environments. Her resourcefulness allows her to navigate the ever-changing landscape of digital marketing, consistently delivering outstanding results for her clients.
With a proven track record of achievements and an unwavering commitment to excellence, Marcella Merigo is the go-to professional for businesses seeking to optimize their digital marketing efforts and achieve their goals. Her expertise and leadership are sure to propel businesses to new heights of success.

Caio Beleza
Head of International Growth at NP Digital NP Digital + Info
Caio Beleza, the Head of International Growth at NP Digital and a Forbes Under 30 honoree, is a dynamic marketing professional with a track record of remarkable achievements. Starting his journey in 2012 with a small marketing firm in Brazil, Caio's passion and desire to excel in marketing have led him to significant success.
He mastered the scaling fundamentals of people, processes, and products, leading to consistent results. Among his significant wins are launching NP Digital Brazil with revenue growth from 0 to 8 figures per year, scaling the SMB division in the US, and earning recognition as a Forbes Under 30 in Brazil.
Currently, Caio manages and grows companies across the globe, including the US, Brazil, Canada, the UK, Australia, and India, and helps launch and scale new companies in emerging markets. He shares his innovative marketing strategies and lessons from his journey, contributing to NP Digital's numerous awards such as Inc 5000's #21 fastest-growing privately held company in the US and MediaPost's 2021 Search/Performance Marketing Agency of the Year.
Caio's dedication to growth and his mastery of marketing strategies make him an influential figure in the industry. With a commitment to collaboration and innovation, he continues to help businesses thrive on a global scale.

Kim Scoppetta
Senior Director of Content NP Accel + Info
Kim Scoppetta is the Senior Director of Content and oversees the creative and strategic email initiatives at NP Accel. She has dedicated her career to marketing agencies, especially those on the small to medium business side.

Saulo Medeiros
VP of Marketing NP Digital + Info
Saulo Medeiros, the co-founder of NP Digital Brazil and Global VP of Marketing at NP Digital, is a serial entrepreneur, investor, consultant, and speaker with an impressive track record in the digital marketing realm. With over 20 years of experience, he is a specialist in performance marketing in fast-paced environments, focusing on demand generation, brand recognition, and growth.
Leading the marketing and acquisition efforts, Saulo employs precise data-driven business strategies to make strategic decisions while creatively generating business results. He has worked in various leadership positions such as CMO, COO, and CEO, mastering team building and people's skill development to achieve business goals.
Saulo's influence extends to being invited as the president and advisor of market acculturation associations in Brazil and Latin America, such as IAB and the Brazilian Association of Digital Agencies. As a serial entrepreneur with multidisciplinary problem-solving skills, he founded his first company at 17, a digital marketing and automation consulting firm that grew to eight figures in less than two years.
Mentor to sites with over 1,000,000 visits per month, strategist for millionaire info product launches, and recently mentioned by Entrepreneur and CNBC for his work with various companies, Saulo's profound belief that ""people can change their lives through the internet"" resonates throughout his career. His unique blend of entrepreneurial spirit, analytical acumen, and innovative strategies make him an influential figure in the industry, driving businesses to new pinnacles of success.

Catherine Michel
Senior Content Lead NP Digital + Info
Catherine is a well-rounded content creator whose skilled approach has led to successful, targeted content strategies for global corporations such as Adobe, Intuit, and Thomson Reuters.
With a remarkable proficiency in producing impactful content, Catherine excels in assisting organizations in building credibility, generating organic traffic, and acquiring valuable backlinks through strategic email marketing campaigns.

Chris Long
Marketing Strategist, Sr Account Executive NP Digital + Info
Having worked with such global brands as Western Union, Hunter Douglas and Crocs Footwear, Chris brings that enterprise-level expertise to her SMB clients, seamlessly designing omni-channel marketing strategies to propel growth.
Chris continues to achieve multiple Presidents Club Awards for driving Sales performance. Honored at NP Digital’s Women of Leadership event, she champions mentorship and customer success.

Emily Marietta
Group Account Director NP Digital + Info
Professional Journey:
As a seasoned Group Account Director at NP Accel, Emily Marietta's strengths lie in agency client services and client relations, strategic marketing planning, team building, operational planning, contract negotiation, conflict resolution, and business development. Throughout her career, she has had the privilege of collaborating with a diverse range of clients, from industry giants like GAP, Westin and Marriott hotels, and CenterPoint Energy to cutting-edge startups and small businesses.
Driving Impact:
Emily Marietta believes in the transformative power of marketing and its potential to drive growth and success. At NP Accel, she is deeply committed to making a difference, particularly for the small businesses the agency partners with. She sees each project as an opportunity to harness their expertise and creativity to help clients achieve their goals, no matter how ambitious they may be.

Mahin Sherashia
Associate Director - Digital & Product Growth ESPN + Info

Mackenzie Moore
Influencer Marketing Manager NP Digital + Info
She has brought a wealth of expertise to the table since joining NP Digital in January of 2022. As a manager, Mackenzie excels at offering guidance on the best ways for her coworkers to implement influencer marketing strategies for their clients. She has conceptualized and executed impactful influencer marketing campaigns for notable clients such as Adobe, AdRoll, Nexcess, Intuit, and SoFi. Mackenzie has streamlined influencer marketing efforts at NP Digital by creating efficient processes and templates, resulting in seamless campaign execution.
By sourcing, vetting, and onboarding influencers ranging from micro to celebrity level, Mackenzie consistently selects the perfect influencers to fit our clients’ needs, resulting in impactful partnerships. She also plays a pivotal role in contract negotiations, maintaining ideal terms for clients while still fostering strong relationships with influencers and talent managers.
Throughout her career, Mackenzie has consistently demonstrated a unique ability to leverage influencer marketing as a dynamic tool for business growth. As the industry continues to evolve, Mackenzie remains at the forefront, pioneering innovative strategies that drive results and leave an unquestionable impact.

Nikki Lam
Sr. Director, SEO NP Digital + Info

Ash Dharan
Senior Director of Performance NP Digital + Info
Ash started in traditional marketing/brand management roles client-side but was always drawn to performance media. Her extensive 13 years of experience in both client-side and agency roles has seen her work with renowned brands such as Blackmores, AIA Health Insurance, Serta and Reece.
Ash’s track record and strong analytical skills and data-driven approach coupled with her passion for helping businesses harness machine learning to market to humans reinforce her credibility as an exceptional performance leader in the Australian market.

Scott Zimmerman
Director of Technical SEO at NP Digital NP Digital + Info

Senthil Kumar Hariram
Vice President of Marketing at NP Digital India NP Digital + Info

Claudia Mayta
Senior Specialist, Digital Marketing Mitsubishi Motors Canada + Info

Mariya Qureshi
Director, Ad Operations NP Digital + Info

Dylan Sellers
VP, Customer Success ObservePoint + Info

Cameron Cowan
Senior Director, Product Strategy ObservePoint + Info

Dave Smith
CTO, ObservePoint ObservePoint + Info