Uncover the Latest Salary Trends in Digital Marketing

ARE YOU COMPENSATED FAIRLY FOR THE WORK YOU DO?

Knowing how much other marketers earn can help guide salary negotiations and inspire your next career move.

That's why we conducted our second salary transparency survey during Q4 of 2024.

We collected responses from 2,880 digital marketing professionals across 96 countries and broke down the findings in our new Digital Marketing Salary Trends Report.

Whether you're an entry-level writer or a seasoned SEO expert, the data in this report will show you where you stand—and help you move up in the digital marketing world!

Get your copy and stay ahead in 2025 with salary benchmarks, and strategies for career growth!​

Get Your Free Copy Now!

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    The Data You Need to Stay Competitive

    Advancements in technology, shifting work expectations, and evolving economic conditions are reshaping digital marketing roles. Keeping up with these changes empowers professionals to develop in-demand skills and helps employers attract top talent.​

    What's you'll find inside:​

    What's the average salary for digital marketers in the U.S. and around the globe in 2025?​

    Which digital marketing specializations tend to earn the most?​

    How do factors like gender, location, and education affect pay?​

    How does AI impact digital marketing compensation?​

    And much more!​

    Get a Clear Picture of the Current Digital Marketing Career Field

    Staying on top of the latest trends and compensation benchmarks helps both employees and organizations make smart moves that drive growth and success.

    Standout Trends

    U.S. vs. Global Salaries:
    The average salary for digital marketers in the U.S. is $84,233, compared to $68,491 globally.

    Top-Earning Roles:
    Strategic roles lead in U.S. salaries—General Marketing ($96.3K), Content ($88.2K), SEO ($84.8K). Lower-paying roles include Social Media ($69.7K) and Writing/Editing ($59K).​

    Gender Pay Gap:
    Men in the U.S. earn 4.3% more than women on average, with larger gaps at executive (12.7%) and entry levels (14%). Freelancers show wide variation in income.​

    Valued Benefits:
    Flexible hours, paid time off, and remote work are the top benefits. Bonuses and commissions boost satisfaction, especially in performance-based roles.​

    Attrition Factors:
    Globally, 23.4% switched jobs in 2024 vs. 12.6% in the U.S. Key reasons: low pay, limited growth, and toxic culture. U.S. men cited salary; women cited work-life balance.​

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