LIVE on November 17 | 8am PST
How to Lower the Cost of Your Google and Meta Ads While Increasing Sales
Cheaper clicks and lower-cost leads don’t always mean better results. If those visitors never buy—or those leads rarely become customers—your campaigns can look efficient while your acquisition costs keep climbing. Improving performance starts with understanding where advertising spend turns into sales and where it gets lost.
In this webinar, Neil Patel will break down how to improve Google and Meta advertising across the entire customer journey. You’ll learn how to give automated campaigns better conversion signals, reduce irrelevant traffic, simplify campaign structures, and test creative that gives customers a stronger reason to buy. We’ll also cover how landing pages, offers, and sales follow-up affect what you ultimately pay to acquire a customer.
You’ll discover how to evaluate Google and Meta together, look beyond platform-reported results, and allocate budget based on customer quality, sales, and profitability. We’ll finish with a practical 30-day plan for identifying your biggest performance gap, prioritizing improvements, and testing changes that can lower acquisition costs while supporting growth.
Fill out the form below to register now:
What You’ll Learn
Why cheaper clicks and leads don’t always translate into lower customer acquisition costs
How to improve the conversion signals Google and Meta use to optimize campaigns
Where to find wasted Google Ads spend without cutting valuable demand
How to simplify Meta campaign structures while preserving meaningful control
How to test different reasons to buy, beyond small changes to headlines and images
Which landing-page improvements can help generate more sales from existing traffic
How to strengthen your offers without sacrificing profitability
Why Google and Meta reporting can overlap—and how to assess their combined contribution
Which measures help guide budget decisions toward profitable additional sales
How to build a focused 30-day plan for improving advertising efficiency and sales
YOUR INSTRUCTORS
Neil Patel
Neil Patel is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies.
Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Tara Metcoff
VP, Paid Media
Tara Metcoff is VP of Paid Media with 9 years of experience driving performance marketing strategy for clients across diverse industries. At NPAccel, she rebuilt and scaled the paid media function into a major revenue driver, launching new service lines that fueled incremental growth. Known for blending deep technical expertise with strong leadership, Tara helps brands turn paid media into a true growth engine.
Ryan McHugh
Director, CRO
Ryan McHugh is a seasoned professional in the field of Conversion Rate Optimization, currently serving as the Director of CRO at NP Digital. Having worked on both the in-house and agency sides of the industry, Ryan has amassed extensive expertise and a deep understanding of CRO strategies and techniques over the past decade.