On Demand Webinar
How to Get Cited in AI: AI Overviews, ChatGPT & the New “Answer Engines”
Search is undergoing one of its biggest transformations in the past decade—and paid search is being reshaped alongside it.
The way people search—and make decisions—has fundamentally changed.
AI tools like ChatGPT, Google AI Overviews, and Perplexity are no longer just assisting search—they’re replacing it. Users are getting direct answers, recommendations, and comparisons without ever clicking through to websites. As a result, your content can rank #1… and still never influence the decision.
This shift is forcing a new reality: visibility is no longer about rankings or traffic alone. It’s about whether your brand is included in the answers AI generates.
In this webinar, Neil and team breaks down how to adapt to this new environment. You’ll learn how AI systems choose what to cite, why traditional SEO tactics are losing impact, and what makes content “AI-citable.” More importantly, you’ll see how authority is now built across the entire digital ecosystem—from PR and social platforms to reviews and third-party mentions.
The way people search—and make decisions—has fundamentally changed.
AI tools like ChatGPT, Google AI Overviews, and Perplexity are no longer just assisting search—they’re replacing it. Users are getting direct answers, recommendations, and comparisons without ever clicking through to websites. As a result, your content can rank #1… and still never influence the decision.
This shift is forcing a new reality: visibility is no longer about rankings or traffic alone. It’s about whether your brand is included in the answers AI generates.
In this webinar, Neil and team breaks down how to adapt to this new environment. You’ll learn how AI systems choose what to cite, why traditional SEO tactics are losing impact, and what makes content “AI-citable.” More importantly, you’ll see how authority is now built across the entire digital ecosystem—from PR and social platforms to reviews and third-party mentions.
Your instructors:
Neil PatelAfter founding CrazyEgg, Kissmetrics, and other multimillion-dollar companies, today Neil works to grow Ubersuggest and his agency NP Digital.
Nikki LamSVP Earned Media
Anna HolmquistSr. Manager, SEO.
What You’ll Learn
Why rankings no longer guarantee visibility or influence
How AI decides which brands and content to cite
The new content model built for extraction, clarity, and trust
Why authority now depends on multi-channel presence (not just your website)
The key metrics to track AI visibility and impact
A 30-day action plan to start increasing citations quickly
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