LIVE on August 25 | 8am PDT
From Backlinks to Frontlinks: The New Way to Build Authority
For years, SEO has been built around a simple idea: earn more backlinks, improve your rankings, and increase organic traffic. But as AI-powered search transforms how people discover businesses, authority is being measured differently. Today, platforms like ChatGPT, Gemini, and AI search experiences don't simply rank websites—they evaluate credibility using signals that extend far beyond traditional SEO.
In this webinar, Neil Patel and team introduce the concept of Machine-Validated Authority (MVA)—a modern framework for understanding how AI determines which brands it recommends. You'll learn why media coverage, expert citations, customer proof, reviews, original research, and brand mentions have become some of the strongest indicators of authority in the AI era.
We'll also introduce the idea of Frontlinks—independent trust signals that help establish your brand's credibility before a customer ever visits your website. As AI increasingly becomes the first stop in the buying journey, organizations need to rethink how authority is built, measured, and maintained.
Whether you're leading SEO, content, digital PR, or enterprise marketing, you'll leave with a practical framework and a 60-day blueprint for building a brand AI can confidently recommend.
Fill out the form below to register now:
What You’ll Learn
Why traditional SEO authority signals are becoming less influential as AI changes search
What "Frontlinks" are and why independent brand mentions matter more than ever
The four pillars of Machine-Validated Authority and how AI evaluates credibility
Why Digital PR has evolved into one of the most important strategies for SEO and AI visibility
How to measure authority beyond rankings using AI citations, brand mentions, Share of AI Voice, and earned media
Where organizations typically fall short when building authority—and how to close those gaps
A practical 60-day roadmap for increasing your brand's credibility across both search engines and AI platforms
YOUR INSTRUCTORS
Neil Patel
After founding CrazyEgg, Kissmetrics, and other multimillion-dollar companies, today Neil works to grow Ubersuggest and his agency NP Digital. As a marketer, he’s also helped companies like Amazon, NBC, GM, HP, and Viacom grow their revenue.
The Wall Street Journal calls Neil a top influencer on the web. Forbes says he’s one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.
Mel Kasulis
Director, Digital PR
Mel Kasulis (she/her) is a media and content strategy professional with over a decade of experience working at the intersection of digital PR, content and SEO. Mel has helped brands leverage data, thought leadership, competitive intelligence, social media and media relations to build momentum across verticals including tech, finance and insurance. Her passion is in bringing data storytelling, brand-building and multi-channel approaches together help brands build growth engines and visibility in both the traditional and AI search landscape.
Sreeja Joshy
Senior Manager, Digital PR
Sreeja is a seasoned communications and marketing strategist with more than a decade of experience designing and executing integrated marketing campaigns that drive measurable impact. She has led high-profile initiatives for global brands and non-profits, including KFC, Amazon, and Harman International, blending creative storytelling with data-driven insights to shape brand narratives and strengthen reputations.
Recognized for her thought leadership in media relations, crisis management, and corporate social responsibility, she has advised executives, guided organizations through complex communications challenges, and fostered strong partnerships with stakeholders across industries. Her work spans strategic planning, influencer marketing, and digital content management, consistently delivering campaigns that resonate with audiences and align with business goals.
With a strong foundation in journalism and advanced training in digital marketing, she combines deep industry knowledge with innovative thinking to position brands as leaders in their fields.