LIVE on October 20 | 8am PDT
The New Discovery Funnel: How to Win Across AI, Search, Social & YouTube
The traditional marketing funnel is being rewritten. Customers no longer follow a predictable path from Google search to website to conversion. They might discover a brand on TikTok, research it on YouTube, ask ChatGPT for recommendations, validate their options on Reddit, and finally return to Google when they’re ready to act.
In this webinar, Neil Patel and the NP Digital team will break down how AI, Google, social media, and YouTube are changing discovery—and what marketers need to do to stay visible as customer journeys become more fragmented. You’ll learn how to build a connected strategy around the questions, problems, and topics your customers actually care about, without creating a separate strategy for every platform.
You’ll also learn how to turn one strong idea into content that works across multiple discovery surfaces, measure influence beyond the last click, and determine which channels deserve your attention. We’ll finish with a practical 30-day plan for mapping your discovery ecosystem, prioritizing opportunities, creating and distributing content, and connecting visibility to demand and business results.
Fill out the form below to register now:
What You’ll Learn
How the traditional search-to-website funnel is evolving into a fragmented discovery journey
Where AI, Google, social media, and YouTube fit into the modern customer journey
How to increase the chances your brand appears in AI-generated answers and recommendations
Why SEO is expanding beyond rankings and clicks to visibility, influence, and citations
How social platforms are becoming search and recommendation engines
Why YouTube can bridge the gap between initial discovery and purchase decisions
How to build a topic-first content strategy instead of separate strategies for every channel
How to turn one strong source asset into content across search, AI, social, YouTube, email, and PR
Which metrics can help connect cross-channel discovery to brand demand, leads, pipeline, and revenue
How to build a practical 30-day plan for improving your brand's discovery strategy
YOUR INSTRUCTORS
Neil Patel
Neil Patel is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies.
Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Jane Javor
SEO Manager
Jane Javor has over 9 years of SEO experience working across a wide variety of industries, including technology, finance, and health for both B2B and enterprise companies, such as Western Union. Her expertise spans content strategy, technical SEO, YouTube SEO, and AI search optimization. She's dedicated to helping her clients achieve the best results with a data-driven approach to SEO.
Kayla Bautista
Sr Social Media Manager
Kayla brings a decade of digital marketing experience driving brand growth, audience engagement, and revenue across diverse industries. She has a proven track record of building and leading cross-functional teams, managing 200+ social media accounts, and executing award-winning campaigns for B2B and B2C brands, from startups to Fortune 500 giants. She’s a strategic storyteller who transforms creative vision into measurable business growth through data-driven, engaging content and innovative brand strategies.