LIVE on August 11 | 8am PDT

The New Search Funnel: SEO Strategies for AI-Powered Discovery

Search is no longer a linear journey that starts with Google and ends on your website. Today, buyers discover brands through AI assistants, AI-generated search results, online communities, videos, reviews, and dozens of other touchpoints before they ever click a traditional search result. As platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity reshape how people find information, traditional SEO strategies alone are no longer enough to maintain visibility.

The brands that will win in this new era aren't simply ranking higher—they're becoming trusted sources that AI platforms cite and recommend. That requires a broader approach to SEO built around authority, structured content, digital PR, entity optimization, and creating content that answers questions better than anyone else.

In this webinar, Neil Patel and the NP Digital team will break down how the modern search funnel works, how AI decides which brands to surface, and the practical SEO strategies you can implement today to increase your visibility across both traditional search engines and AI-powered discovery platforms. You'll leave with a clear framework for adapting your search strategy and a roadmap for staying ahead as search continues to evolve.

Fill out the form below to register now:

    By clicking the button below, you consent for NP Digital and partners to use automated technology, including pre-recorded messages, cell phones and texts, and email to contact you at the number and email address provided. This includes if the number is currently on any Do Not Call Lists. This consent is not required to make a purchase. Privacy Policy.

    What You’ll Learn

    Why the traditional search funnel is evolving—and what AI-powered discovery means for marketers

    How platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity influence brand visibility and customer decisions

    The key signals AI uses to discover, evaluate, and recommend websites and brands

    How to evolve your SEO strategy beyond rankings by building authority, trust, and entity recognition

    The technical SEO and structured data best practices that improve AI understanding of your content

    How to create original, high-value content that AI platforms are more likely to cite and reference

    Why digital PR, brand mentions, and off-site authority are becoming essential components of modern SEO

    The new metrics and KPIs that matter as clicks decline and AI-driven discovery grows

    A practical 60-day action plan to improve your visibility across both traditional search and AI-powered experiences

    YOUR INSTRUCTORS

    Neil Patel

    After founding CrazyEgg, Kissmetrics, and other multimillion-dollar companies, today Neil works to grow Ubersuggest and his agency NP Digital. As a marketer, he’s also helped companies like Amazon, NBC, GM, HP, and Viacom grow their revenue.

    The Wall Street Journal calls Neil a top influencer on the web. Forbes says he’s one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.

    Kim Macomber

    AVP Ops Earned Media
    Kim Macomber is the Senior Director of Content and oversees the creative and strategic email initiatives at NP Accel, NP Digital’s SMB division. With 10+ years of content experience, Kim is able to synthesize complicated data into actionable information. She has dedicated her career to marketing agencies, especially those on the small to medium business side.

    Kari Cudicio

    Senior Email Marketing Strategist at NPAccel
    Kari Cudicio is a Senior Email Marketing Strategist at NPAccel, an NP Digital company, with more than 15 years of experience in email marketing and marketing operations. A four-time company award winner, she’s known for driving measurable revenue and engagement growth for clients across industries, backed by deep platform expertise across major ESPs and a passion for weaving AI tools into everyday marketing workflows.

    Ⓒ 2026 NP Digital. Privacy Policy | Do Not Sell My Info.