On Demand Webinar
AEO/GEO vs. SEO: What’s Different, What Overlaps, and What Actually Works
Search is no longer just happening on Google. Customers are discovering brands through ChatGPT, Google AI Overviews, Perplexity, TikTok, Reddit, and other AI-driven platforms — often without ever clicking through to a website. As AI reshapes how information is surfaced and trusted, many companies are seeing organic traffic decline despite stable rankings. The old SEO playbook is changing fast.
In this webinar, Neil Patel and the NP Digital team will break down what SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) actually mean — and how they work together in today’s AI discovery landscape. You’ll learn how AI engines choose which brands and content to cite, why authority and trust matter more than ever, and what strategies are driving visibility and revenue right now.
We’ll also cover the new KPIs marketers should focus on as clicks become scarcer and influence becomes more distributed. From content structure and schema to brand authority and AI visibility measurement, this session will provide a practical 90-day action plan to help modernize your search and content strategy for the future
Search is no longer just happening on Google. Customers are discovering brands through ChatGPT, Google AI Overviews, Perplexity, TikTok, Reddit, and other AI-driven platforms — often without ever clicking through to a website. As AI reshapes how information is surfaced and trusted, many companies are seeing organic traffic decline despite stable rankings. The old SEO playbook is changing fast.
In this webinar, Neil Patel and the NP Digital team will break down what SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) actually mean — and how they work together in today’s AI discovery landscape. You’ll learn how AI engines choose which brands and content to cite, why authority and trust matter more than ever, and what strategies are driving visibility and revenue right now.
We’ll also cover the new KPIs marketers should focus on as clicks become scarcer and influence becomes more distributed. From content structure and schema to brand authority and AI visibility measurement, this session will provide a practical 90-day action plan to help modernize your search and content strategy for the future
Your instructors:
Neil PatelAfter founding CrazyEgg, Kissmetrics, and other multimillion-dollar companies, today Neil works to grow Ubersuggest and his agency NP Digital.
Luke O'LearyVice President of Media Strategy and Operations at NP Digital UK
Rob TindulaDirector, SEO
What You’ll Learn
The difference between SEO, AEO, and GEO, and why all three matter now
How AI search engines decide which brands and content to trust and cite
The content, technical, and brand strategies driving AI visibility today
Which outdated SEO metrics teams should stop relying on, and what to measure instead
A practical 90-day framework to improve visibility, authority, and conversions in the AI discovery era
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