On Demand Webinar

EEAT or Die: How to Build Authority in an Era of Generative Search

In the age of generative search, Google and AI models aren’t just ranking sites: they’re deciding who gets seen, trusted, and cited.

You can’t fake EEAT anymore. If your brand, authors, and content don’t signal real expertise, you’ll be invisible.

Join Neil Patel and his team to learn how to build the authority AI recognizes, and scale it across the platforms that matter.

In the age of generative search, Google and AI models aren’t just ranking sites: they’re deciding who gets seen, trusted, and cited.

You can’t fake EEAT anymore. If your brand, authors, and content don’t signal real expertise, you’ll be invisible.

Join Neil Patel and his team to learn how to build the authority AI recognizes, and scale it across the platforms that matter.

Your instructors:

Neil Patel
After founding CrazyEgg, Kissmetrics, and other multimillion-dollar companies, today Neil works to grow Ubersuggest and his agency NP Digital.

Chris Hill
Chris Hill is the Content Team Manager at NP Accel, NP Digital's SMB division.

Elizabeth Weatherby
Elizabeth Weatherby is the Associate SEO Team Manager for NP Digital's SMB division.

Build Real Authority Where AI Is Listening

Get Cited, or Get Ignored

Learn how Google Gemini, Perplexity, and ChatGPT decide who makes it into AI Overviews, and what your brand can do to become a trusted source.

Create Content That AI Can’t Resist

Discover how to produce proprietary data, structured answers, and videos that AI models pull into their responses, plus how to format it so you don’t get overlooked.

Engineer Your Off-Site Reputation

AI models cross-check what others say about you. We’ll show you how to earn citations, reviews, and mentions across the forums, media, and platforms that feed generative search.

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